Facilitator, Business Owner, Consultant, Life Coach

Anita Ross is on a mission to empower millions of women to love themselves fully and to equip them with the tools for making choices that serve their highest good. Anita's life path has taken her through unique experiences that have allowed her to discover her purpose early in life. She knows firsthand the struggles that women face with low self-esteem, gender discrimination, body image pressures and domestic violence.

She teaches women the breakthrough principles and practices that she used to rescue herself from the quicksand of low self esteem and victim mentality to skyrocket herself to the mountaintop of total self acceptance and unconditional love. Her background as an engineer in Corporate America, an entrepreneur, the founder of a not-for-profit organization and a Life Coach all add to the rich experience she brings to her workshops, retreats and clients.

Since 2006, Anita has been serving women from all walks of life including, but not limited to, those of Women Escaping a Violent Environment (WEAVE, Inc.), My Sister’s House, La Casa De Las Madres, Stockton County Foster Education Program, San Mateo Human Services Agency, San Joaquin Delta College, Solano College Umoja Program Scholars, Consumes River College, Delta Sigma Theta, Inc., Susan G. Komen and 51%, the women’s group at the renowned advertising agency Wieden + Kennedy. She is the author of two self-help books for women, “Mean Time Love: A Woman's Journey From Self-Loathe to Self-Love" and "Mean Time Love: So I’ve Got Self-Love, Now What?” She is currently touring the country with her Mean Time Love talks, workshops and retreats.

In 2016, Anita founded the grassroots organization, Women For Equality, that informs, inspires and empowers people to stand up for love and equality. She leads this growing organization in mobilizing through rallies, marches, protests, phone banking, events, joining forces or whatever is necessary, to ultimately achieve a world that works for everyone. Through her work with Women For Equality she leads a leadership team comprised of dedicated volunteers and together they have organized key events such as the Women Stand Up For Equality rally, the Women Stand Up For the Soul of America rally and the Racial Healing in America conference.

Anita earned a Bachelor of Science in Engineering degree from Stony Brook University in New York. She also holds a Master of Science in Engineering from the University of Michigan at Dearborn. Her professional work also includes holding key leadership, project management, strategic planning, operations, design, analytical and advisory positions over her ten year career for various Fortune 500 companies in Corporate America.

From 2002 to 2006, Anita embarked upon her entrepreneurial career and co-founded a consulting firm called StockTheMind, LLC. The firm serviced small and mid-sized businesses, supporting them with creating systems for growth and efficiency. It was during this period that she realized how significant it would be to apply her unique business skill set and her life’s experiences to her hearts passion of empowering women and teen girls.

Anita is married to author, radio personality, inspirational speaker and ordained minister, Kevin Kitrell Ross. Together they reside in Sacramento, California with their two daughters and a son.


"I just wanted to let you know that there has been a change in me since the workshop. I feel stronger now than ever before. I feel like I can leap over buildings and fly over any obstacle. I really enjoyed the workshop and gained a lot more confidence to speak my mind. It brought out a lot of pain and helped me to gain insight on my life. And for that I say thank you. Thanks for all you do, and I pray for much blessings and success in your life."
Y. Sanders, Missouri

"It helped me to get more in touch with myself and encouraged me to be more authentic with myself. It also helped me build a better relationship with my mother."
S. Robinson, Kansas

"I had such a life changing weekend I am still processing, things keep coming up for me to look at. Anita has opened a place inside me that I have kept hidden from others. I am now ready to heal and love myself completely."
P. Sexton, Missouri

"It feels amazing to have come to a workshop with certain expectations of reaching clarity about things in my life; and to have actually received the clarity that: I am beautiful. I am whole and complete. I am capable. I am free!"
C. Elijah, Kansas

"Through the workshop I came to a place of loving myself in such a manner that I will accept nothing less than this deep, passionate love for myself."
R. Allen, Missouri

"Anita puts her heart and soul into this workshop. She is insightful and supportive and provides an amazing opportunity for growth. I got much more than my moneys worth. Every woman should take this workshop."
V. Firestone, Missouri

"This workshop went much deeper than most and provided practical advice for learning to love yourself as we as moving, emotional experiences that lifted us up and out of our everyday excuses."
D. Sallee, Missouri